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Launching Wonky Veggies Across NZ
The Wonky team came to us wanting a video that matched their quirkiness and would support their 2023 launch into Tāmaki Makaurau.
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Heard of Wonky Box? This epic company rescues surplus fruit and veggies that are deemed 'too ugly' or 'too small' from going to waste and packages them into a weekly subscription box that is sent out to customers across Aotearoa.
A day spent filming in a lettuce field resulted in the most charming explainer video for Co-Founders, Angus and Katie. And it's had massive impact for the start-up too.
Achieving a video view rate of 71% which is almost double Meta's industry average (43%), the video received 155,000 video views in just one month and pushed 8,600 visits to the website.
Since January 2023, their customer base has quadrupled (over 400% growth), they've moved into a bigger warehouse, and expanded operations across the country.
This spurred Angus and Katie to come back to ODV for two more videos and a whoooole lot of extra content for their marketing. Stay tuned for more wonky goodness...
"The growth from the video enabled Wonky to successfully expand into Auckland. As a result, we saw growth in our subscription numbers, engagement and a big jump in our website traffic."
"The growth from the video enabled Wonky to successfully expand into Auckland. As a result, we saw growth in our subscription numbers, engagement and a big jump in our website traffic."
Behind the scenes
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