How important is occupational health and safety in the workplace? More important than you think.
Under current New Zealand legislation, all employers are required to provide their employees with comprehensive health and safety induction training. This means that companies - from small startups to mega-corporations are responsible for creating a safe working environment for their staff now more than ever.
One way to meet this responsibility is by creating accurate and compliant safety training videos.
How does a company produce safety videos and how do these make a positive impact on the work environment?
Here are the basics of health and safety video production:
As the name suggests, a safety induction video is a video that walks employees through different safety standards and protocols in the workplace. This type of video is important not only because it’s required by law, but because it helps prevent accidents, mitigates the occurrence of injuries, and ensures the health and well-being of employees in the workplace.
Like many corporate videos, producing an effective health and safety induction video hinges on balance.
On one hand, it's important to get your salient points across without the video getting too long, too boring, or too technical. You're talking to people, after all, not machines. The video should be able to catch their attention and hold on to it. One can do this by infusing clever storytelling, relatable human elements, and engaging motion graphics into the video.
On another, you also have to maintain a certain level of professionalism and provide accurate safety policies. It’s not just about fun and games--- the video’s main purpose is to keep everyone safe, so it has to contain relevant information.
You have to combine both of these elements in order to make a good health and safety induction video. In other words, an effective safety video should have the power to “edutain”--- to educate and entertain at the same time.
There are many cautionary tales of companies who churned out poorly made safety videos. Their employees ended up confused, dozing off, or missing the whole point entirely.
Unfortunately, one can’t simply shrug this off and chalk it up to just another day’s work. An ineffective safety induction video could mislead your audience, which can be dangerous or even life-threatening.
Imagine working in a company or industry that handles dangerous substances, heavy machinery, or construction equipment. Give the wrong info to your employees during the onboarding process and you might cause harm and injury that could, at the very least, end up in lawsuits and soaring insurance costs.
This is one of the main reasons why you shouldn’t just make health and safety induction videos--- you also have to make sure that they’re made effectively.
Striking a careful balance between compliance to protocol and clever delivery is not an easy feat. That’s why you need a health and safety video production company like One Day Video to make this all happen for you. We specialise in working closely with our clients to create effective and engaging corporate videos. The kicker? We get it all done within 24 hours. Send us an email today and we’ll help you make an induction video that checks all the right boxes.