Explainer videos: they're short, they're sweet, and they pack a lot of information about your product or service. When done right, a good explainer video can increase brand awareness, scale your business, and rake in conversions, so it’s important to make it a part of your marketing strategy.
But just what goes into an explainer video production?
In this article, we’ll walk you through the basics of explainer video production, its advantages, and how you can have your very own explainer video in an insanely short timeframe.
As the name suggests, the main goal of an explainer video is to explain or expound on your company's product or service. It’s similar to a product brochure, only that it’s tons more fun, engaging, and informative.
A good explainer video should cover all the salient points of your message in a dynamic and creative way.
With more and more people consuming video content nowadays, it’s important for companies to step up their game and utilize video content to scale their businesses.
One of the biggest advantages of explainer videos is that they’re designed to catch your targeted audience’s attention in a matter of seconds. These videos are usually short--- most of them only run for about 90 seconds at the maximum--- and really, that’s all you need to grab the attention of a potential client or customer.
Versatility is another great advantage of producing explainer videos. With an explainer video, you can present your product or service in a lot of creative ways. Your imagination is the limit. Even if you don't have to have the flashiest product or service out there, a well-executed explainer video can still engage your audience and let people know about what you're offering.
Explainer videos are easily shareable, too. Upload one on your preferred social media channel and you can easily get the word out to potential leads.
Lastly but definitely not the least, explainer videos can help convert those leads into profit. Just imagine putting a couple of these marketing videos in your landing page, about page, or product page. By walking your potential client through the product or service, you’re increasing their chances of opting in your offer or buying your product.
There are two general types of explainer videos: animated explainer videos and live-action explainer videos.
Animated explainer video production uses motion graphics to send out your message. You’ll often see this type of video project from companies that offer intangible services or tech products. Animated explainer videos leave a lot of room for creativity since animation allows you to execute any idea however you want.
Live-action explainer videos, on the other hand, are best for companies that have physical products, or for those who want to inject a human element in their message. These videos take relatively more resources to make versus animated ones, but they do have the advantage of having more heart and stamping on a personal touch.
Don’t worry, that’s where One Day Video comes in. Our company specialises in creating engaging explainer videos and corporate videos - whatever you need to communicate, we can make it interesting. We pride ourselves in working closely with our clients to deliver only top-notch content. But don’t just take our word for it; check out some of our explainer videos for yourself.
Then if you’re ready to take your business to the next level, send us an email and let’s get that ball rolling!