Video is an essential part of every great marketing strategy and if social media trends teach us anything it’s that every year people are demanding more engaging, more relevant and more enjoyable content to consume. Ads are no exception to this! In a cluttered online environment, your content needs to stand apart from the crowd and video is the best way to do this.
Marketing professionals have been saying it for years now –people are watching more videos than ever before and if you’re not using video to connect with your audience, you’re missing an effective marketing trick. You need look no further than the viral use of TikTok and the introduction of Reels to Instagram in 2020.
So here it is, a collation of the top “15 Video Marketing Trends & Stats for 2021” that show how compelling video can be in yielding click throughs, lead generation, video shares and influencing customer spend.
The stats paint a very clear picture about the future of video content and its inevitable growth over the course of 2021. It must be a part of every marketer’s strategy if you’re going to stay ahead! But not just any type of video content, it must be engaging and have a clear message and that’s what we do best here at One Day Video. We’ve mastered the art of video production for digital channels. Through our scripting and storyboarding right to our filming and editing, we’ve got you covered.
If you don’t have a video yet, send us a message here.