15 Video Marketing Trends And Stats For 2021

Why video should be part of every great marketer’s strategy.

Video is an essential part of every great marketing strategy and if social media trends teach us anything it’s that every year people are demanding more engaging, more relevant and more enjoyable content to consume. Ads are no exception to this! In a cluttered online environment, your content needs to stand apart from the crowd and video is the best way to do this.

Marketing professionals have been saying it for years now –people are watching more videos than ever before and if you’re not using video to connect with your audience, you’re missing an effective marketing trick. You need look no further than the viral use of TikTok and the introduction of Reels to Instagram in 2020.

So here it is, a collation of the top “15 Video Marketing Trends & Stats for 2021” that show how compelling video can be in yielding click throughs, lead generation, video shares and influencing customer spend.

TRENDS:

  1. In 2021, video content will be used by more and more marketers to help overcome the feeling of disconnectedness brands suffered from in 2020. Wordstream.
  2. The number of businesses using video as a marketing tool has increased by more than 20% since 2016. Wyzowl Video Survey.
  3. YouTube reports that one billion hours of video is watched every single day – this will only increase. Sprout Social.
  4. People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years. Wyzowl Video Survey.
  5. Using captions on video is essential as up to 85% of social media users are watching videos without sound. Wordstream.
  6. LinkedIn is emerging as a more popular and successful platform for sharing video content. In 2019, it emerged as the most successful channel for video marketers according to Wyzowl’s 2020 report.

STATS:

  1. 90% of users say that short video featuring a product is helpful in making a purchase decision. Hubspot.
  2. And 84% of people say that they have been convinced to buy a product or service by watching a brand’s video. Wyzowl Video Survey.
  3. 86% of businesses use video as a marketing tool, with 93% of those that do saying it’s an integral part of their marketing strategy. Hubspot.
  4. 87% of marketers say video has helped them increase traffic to their website and 83% say it has helped generate leads. Wyzowl Video Survey.
  5. The effectiveness has improved significantly in the last six years, with 87% of video marketers reporting that video gives them a positive ROI compared with just 33% in 2015. Hubspot.
  6. Over 73% of consumers worldwide prefer watching videos on social media that are "entertaining". Hubspot.
  7. Video significantly helps increase user understanding of a product or service with 94% of people saying they watch explainer videos to learn about a product.  Hubspot.
  8. 81% of video marketers say video has helped increase the average time their visitors spend on a page. Wyzowl Video Survey.
  9. Video is here to stay, with 99% of video marketers saying they plan to continue using video in the future. Social Media Today.

The stats paint a very clear picture about the future of video content and its inevitable growth over the course of 2021. It must be a part of every marketer’s strategy if you’re going to stay ahead! But not just any type of video content, it must be engaging and have a clear message and that’s what we do best here at One Day Video. We’ve mastered the art of video production for digital channels. Through our scripting and storyboarding right to our filming and editing, we’ve got you covered.

If you don’t have a video yet, send us an email: rodney@onedayvideo.co.nz

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